Our generation has inherited a wonderful world. But, whether our children and their children inherit, the same world is in our hands. We must not be the generation responsible for irreversibly damaging the environment.

For this reason, we have created and developed the communication of ethical companies and brands where a good work environment prevails and is also suitable for the planet.

Our greatest passion is to contribute to expanding businesses that either help the community, use local brands, employ less fortunate people and minorities, or prioritise achieving an excellent working environment to improve people's lives and creativity. Companies with a small ecological footprint, that embrace business not only as a source of income, but as the most important means of creating work positions, where each individual can feel that they contribute healthily and kindly to society.

What makes us work hard but always feel that everything is worth it because we follow our purpose and vocation? Being able to contribute to a better future for humanity and our planet. A time ahead where we not only respect the health and beauty that Nature offers us, but we also have the opportunity to develop each one's potential to the fullest.

We believe and love to work with businesses that are or become an agent of positive change and adopt responsible practices to eliminate the risks that often lie at the root of inequality and poverty.

At PURI, we dream of a better world. If you want to be part of this beautiful dream and mission, please get in touch with us, as it will be an honour to help grow your business!

After more than a decade of studying Business, Marketing and Communication Design, working in various NGOs and travelling across five continents, Madalena Macedo realized she wanted to serve a better future. It also became clear that this change must have inevitably involved optimizing and expanding businesses that are good for people and the planet's well-being.

After regularly speaking and lecturing on Business, Marketing and Media, incessantly researching and internalizing the theory of what was fundamental to the success of any business, the time has come to take action!

In this sense, she founded PURI in 2014 - a Branding, Business and Marketing Agency Consultancy for sustainable brands governed by principles of ethics and integrity.

PURI LLC has customers across Europe, America, Africa and Asia. It has developed the branding and marketing from small businesses to multinationals with social responsibility, with some of the best real estate agencies and many of the world's most prestigious and award-winning hotels.

Businesses that do not stand out from the others end up perishing, and this uniqueness necessarily passes through the communication it transmits. PURI ensures that your company is visually unforgettable, appealing and lasting.