Video by @ourlondonlistedhome
Generosa is an Eco-quality brand for sustainable plant care products created by Rosário Sommer and Cristina Mota Capitão
Serving a community of plant parents
With four years as a team targeting the plant market, serving a community of thousands of plant parents, Rosário and Cristina realised that there was a need for natural products with careful communication and aesthetics.
But it was not just about the plants. They wanted to empower people to keep their plants alive while contributing to a better world by reducing carbon emissions and promoting a more sustainable lifestyle.
With that vision in mind, they have created an innovative, circular-economy-based product, as it is made with natural by-products ingredients and upcycled materials. Their products are designed to make caring for plants enjoyable and accessible while also being mindful of our planet’s resources.
What is the history behind Generosa?
We created Generosa in 2018, starting our entrepreneurial adventure and becoming two female business leaders.
Our experience as houseplant shop owners and our agronomic knowledge led us to create a community of plant lovers that made us believe in this line of sustainable products that we present.
We are committed to contributing to a more sustainable world, where the use of by-products from bio-industries plays a fundamental role in reducing the excessive use of natural resources.
Why did you start it?
We position ourselves as an eco-quality brand always seeking to work for a better world. Generosa helps you take care of your plants and reveals many secrets on how to keep them happy. To better enjoy the moment of caring for your plants, with style and convenience, we created a line of houseplant products. From handmade accessories to natural care products, we offer solutions for any plant lover.
Why is Generosa Sustainable and Ethical?
We use natural by-products ingredients, concentrated formulas, reusable and quality materials, and we produce ethically in Europe.
In what way do you believe you are improving people's lives and the world?
At Generosa, we are committed to contributing to a more sustainable world, where the use of by-products from bio-industries plays a fundamental role in reducing the excessive use of natural resources. On the other hand, we are matching responsible consumption and home living trends that consumers are looking for when they buy our sustainable products.
